The difference between excellent writing and generic writing is entirely in how specific and therefore unexpected the language is.

It is powerful to be able to harness specificity and to have access to specific examples on the spot.

Experiments with Doomer show that specificity is what we’re after, when he says something unexpected purely from context. It’s the combination of totally unexpected words, phrases, and concepts that he arrives at which drives the exploration, and it’s in a spontaneous, non-contrived context.